Influencer Marketing is great once you get the hang of how to do it effectively. But what do you do when it’s time to pull the trigger? While the email subject line should prompt the influencers to open your email, the content of the email should nudge them to respond to you or take your desired action. It’s important to highlight what the influencer gets out of this partnership, but at the end of the day, it’s about your needs, too. After locating the influencer of your dreams, it’s time to put on your bravest face and get in touch with them. It’s okay to use a formula, like the one we listed here, but you’ll stand out if you speak from the heart. With the right knowledge on your side, you’ll ace influencer outreach and finally get some much-needed ROI. Here are some of our faves. Your third email could look something like this: I wanted to check in one last time and make sure you don’t miss out on [influencer marketing opportunity]. Influencers are busy, and sometimes, they may forget about your email before they have a chance to respond. If you can get them to respond to your email and tell you why they’re not interested, you’ll be better equipped to reach out to them about other opportunities in the future. Even if you have a perfect first email, it can be difficult to get a reply. It’d be great to get on a call on [day] or [day] this week at noon! I thought it was something my audience would appreciate, so I shared it with my social media and email subscribers. I’ve been following your blog since 2013. Your relationship with an influencer should be mutually beneficial, and your outreach emails should reflect this fact. Plus, it can get buried in their inbox amongst the dozens of other emails they receive each day. No pressure. Samples? Okay, so you’ve drafted your email. You’ve heard the term influencer outreach thousands of times before. But these outreach emails are fraught with social anxiety. You can try sending them a third email after a few weeks, but if they don’t respond after 3 emails, you can assume that they’re not interested in collaborating with your company. – Everything you need to know, Opt-In Influencer Networks – Why They are Wrong for Influencers and Don’t Work for Brands. Are you an influencer with a style that people admire? Depending on the form of the meetup and the time spent communicating with your contact prior to emailing him/her, you can go either casual or polite with your follow-up email subject line: I wanted to get in touch with you to discuss [topic] further and see if we can work on something similar together. Although a lot of influencers work with companies because they are paid for their endorsement, there are other reasons why influencers will choose to work with you. If influencer marketing’s got your tongue, make sure your email has these 4 components to get the juices flowing. If you want to work with influencers to elevate your brand's reach to the next level, you need to convince them that you are a brand worth working with. Now for the tough step: Writing a message that will grab an influencer’s attention and entice them to work with you. For example, NinjaOutreach achieved an 87.5% reply rate by using “I’d love to feature you in my post!” as their subject line, and they achieved an 81.8% reply rate from “Headline [Guest Post].” As you can see, NinjaOutreach’s subject lines are simple, but they yielded great results. ❷ Briefly introduce your product by highlighting its benefits and what makes it different to excite the influencer about collaborating with you. According to a poll on the Tomoson blog, 59% of marketers are p… 3 best influencer outreach email examples of all time 35% of email recipients open emails solely based on the subject lines. Influencer marketing is the best thing to happen to brands since social media. Reach, engagement, or sales? A poor subject line on an awesome blogger outreach campaign email is the equivalent of … People are too busy these days and if your subject doesn’t interest them, they will not click on it. For the Newbie: “Potential Eye Cream Holiday Gift Guide—Reach a new audience” For the Experienced: “Collaboration with Beauty Blogger—30K Instagram Followers” It isn’t necessarily a good thing or a bad thing if you’ve worked with brands or not. For example, you can send influencers your product and ask them to write a review. So your influencer outreach email looks like this: Dear Mrs. Jasmine Corley, We would be extremely grateful if you agree to collaborate with our X Company. Try partnering with people who know what they’re doing to spare yourself the headaches. Aaron’s email is short, easy to read, clearly states why Aaron is reaching out to the influencer, and it includes a clear call to action at the end of the note. Consequently, you should make sure that you have good open rates on your emails before looking at other metrics. Instead of fishing for leads, get them in your inbox and have your pick of the litter. A catchy subject line that makes them want to read your email … Do you need user-generated content, reviews, or something else entirely? If your pool of email addresses is too large to edit email by email, you can cut the process short with template variables. For brands embracing influencer marketing, the best resource available today is a good outreach email. 82% of consumers said they’re very likely to follow an influencer’s suggestions. Vetted by the subject line … First impressions matter, they always have. Check out our influencer marketing toolkit and get a free budget calculator, influencer posting guide, campaign performance tracker and more! Every influencer has a different schedule, so it’s important to wait a few days before sending your follow-up email. In our digital lives and real lives. In addition, some influencers may respond to emails at different times of the day than others. Influencers need, at a minimum, 2,000 followers to be worth your while. To Promote Your Product Offer for you: n% share in the profit Benefit – An email with this subject line helps in attracting the influencer if you are presenting the reasonable share in the profit. Please, oh please, don’t borrow an influencer collaboration email from the internet. They’ll get something for free, and in return, their followers will learn about your product. You don’t want to work with a totally green influencer. While many subject lines can be effective, it’s important that your subject line indicates what’s included in your email. There are so many reasons to invest in influencer marketing. In fact, simple, clear subject lines can get high response rates. Influencer Collaboration Email Template. I’ve been following your profile at (social media name) for quite a while now, and I’m impressed. There are numerous influencer outreach email tips out there. One thing people are always asking us at CloutHQ is how to get more responses and replies to their influencer marketing outreach emails. At least at first. They may be busy on the day you first reach out, but if you wait a few days before sending them another email, you might catch them on a day when they are less busy. Try not to spend too much time writing your subject lines. Use this formula to write an effective influencer collab email: What you’re offering. A great outreach email does four things: 1. Ready to create custom content and generate buzz. If you’re nervous about influencer outreach, take a deep breath. Why is this a smart partnership? Mention specific posts that show this. Money? Provides value. This personalizes the message and grabs their attention. First section shows that she’s researched the journalist and provides a smooth transition into the content being pitched. Download How to Get ROI from Influencer Marketing, How to Write an Effective Influencer Collaboration Email, What DTC Brands Need to Know About Selling on Amazon, State of Influencer Marketing in 2021 Predictions from Industry Experts, Top 5 Ways to Personalize Your Customer’s Shopping Experience for Ecommerce, Cross-Platform Content Marketing on Social Media, Quick Guide to Customer Advocacy Marketing, → Free Download: Influencer Outreach Templates, According to Neil Patel, most marketers will achieve an ROI of $23 for every $1 they spend on influencer marketing, Aaron Agius, director of Louder Online, and it was shared in Entrepreneur, David at Mention achieved a 53% reply rate, 0 to 100 Getting Started with Influencer Marketing Chapter 3 Toolkit, What Are Influencer Pods? You might need to spend a little money translating an email, but this shows the influencer you put thought into the message. Keep your introduction super short. Here we go. Of course, this can still take a ton of time. Craft an irresistible email. It boils down to which brands. According to Neil Patel, most marketers will achieve an ROI of $23 for every $1 they spend on influencer marketing, so it’s easy to see why companies are investing more money in influencer marketing strategies. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. Her followers don’t care! 4. Link to other work Elle referenced other big name brands she had worked with, which is a great way to show that you’re a trusted influencer. In order to maximize the chance that your email will get a response, it should be concise, relevant, scannable, and include a clear call to action. Brand case studies. WANNA COLLAB WITH US? 5. Get in front of followers who need your product. If you want to sell more stuff in Poland and reach out to Polish influencers, you better write that email in Polish. Oh, and we shouldn’t have to say this, but please: proofread your stuff. 3. It should provide the answers to who owns content rights, what are the expectations from the collaboration, and so on. Ends with action steps. The campaign deets. Writing the perfect email collaboration could lead to getting answered. 5 Foolproof Ways To Write The Best Influencer Outreach Email. Example Subject Lines. Here’s how to word the first influencer collaboration email. So be sure to personalize and avoid copy and pasting on your collaboration email. Must-reads for eCommerce and DTC. A formal-sounding letter will put them off immediately. This would reflect your humble and responsible attitude toward … Subject line: (Influencer Name), Let’s Work Together! Related: Email Marketing for Business Owners. If you’re not interested, no worries, but I would appreciate it if you could let me know! Influencers know when you’re being lazy and copying other people’s emails. “Enough” is a hard number to pin down. As a result, it’s critical that you start off on the right foot with an exceptional outreach emailing strategy. There are several ways in which you can do your influencer outreach, but direct influencer outreach is the most common method. The body of the email should include the juicy deets of your campaign. For every $1 spent on influencer marketing, you earn $23 back. This personalizes the message and grabs their attention. You can A/B test subject lines and see which subject line gets a higher open rate. Here are some more influencer outreach tips: Tell them what you have in common , whether it’s a shared interest in vegan food, a common audience that’s passionate about new … Let me know if you’re interested in working something out. Let’s get started. Pique the influencer’s interest by including their name in the subject line. Also, if your blog gets a lot of traffic, it can be beneficial for an expert to write a guest post on your site. If you are not entirely clear on your message, you will find it hard to write an interesting subject line that will entice the reader to open it. Your introduction should read like, “I’m Todd, the brand strategist at Beauty-R-Us.”. Influencer marketing is a super-effective area to get results easily and has a potential of catching the intended customers rather than trying to hope the organic customers proceed. Hi (Influencer Name), My name is (name), I work for [name of the brand]. If you’re interested, I’d love to get your take on the project and figure out how we can make it beneficial for both parties. So bloggers, like anyone, are deleting emails before reading. 2. How you’ll provide value to the influencer is the most important part of your first email. When you begin analyzing email metrics, you should start by looking at open rates. If you’ve faced challenges with your influencer outreach strategy, or you have tips to share, we’d love to hear them. Instead of the standard users, users give credit to influencers’ opinions. I thought you’d be interested in working on this project because [reasons]. Relevance. Keep your email less than 100 words or nobody will read it. Internet marketing is an extremely dynamic field, which is evident by the number of different tools, strategies, and trends which are experiencing constant changes. We match you with a shortlist of qualified, experienced influencers who reach out to you. Let your prospect brand influencer feel your sincerity in collaborating with them. That’s your cue to move on to another influencer on your list. Builds familiarity with your prospect. Lengthy subject lines get cut off, especially if the recipient is on a mobile device. Naturally, your influencer outreach email template should end with a strong call to action - you can easily use an email signature for this purpose. Here’s the truth: personalized emails get more results. An exceptional influencer message will win over the influencers so that they participate in your influencer marketing campaigns. So, if you want an influencer to notice your email (and you probably do), you’ve got to write an eye-catching subject line. 2. Easy, right? According to an ACTIVATE study, 72% of marketers choose to reach out to influencers directly. Chances are, you won’t be the influencer’s first collaboration offer, so they’re familiar with the terminology and … But you’re not sure if it’s 100% yet. Because when getting to the decision point, end users respect influencers very much. Clearly states the purpose of getting in touch. These folks are busy, and you’ll need to fight to get their attention. Otherwise, you’re putting your marketing budget at risk. However, over time, testing can increase the effectiveness of your campaigns and the ROI of your influencer marketing strategy. This maximizes the chance that you will catch the influencer at an ideal time. Before reaching out to an influencer, you should have a good reason for why they should collaborate with you. If you want an influencer to hear you, write each email fresh, customized specifically for that influencer. There are plenty of fish in the sea. Some experience. ❹ List the benefits of being your brand ambassador. The primary objective of your first email should be to start a conversation. Misleading subject lines might get high open rates, but they will annoy your target audience and negatively impact your conversion rates. Influencer Marketing: Subject Lines You Can Steal Right Now. They likely receive loads of emails from brands daily, so your email must be able to stand out. This sounds more appealing for influencers as it implies better perks and a longer term partnership. Create an influencer collaboration agreement. Be reasonable. When in doubt, download Grammarly proofread your emails for free. Don’t be afraid to get quirky or funny here—subject lines are supposed to be cool! Your recent post [blog topic] really resonated with me. Email subject line when following up after a meetup. But do you know what not to write in your outreach email subject line? Exclusive interviews. Subject line effectively conveys the content of the email, creates a curiosity gap, and is witty. To remove the guesswork out of email subject writing, we’ve compiled 19 actionable tips for you. Everybody else is using them, so guess what? Additionally, you can create two versions of the copy within your emails and see which version results in a higher reply rate. Pique the influencer’s interest by including their name in the subject line. The influencer probably won’t read it. 3. If you’re feeling less-than-sure, put your influencer collaboration email through these 5 best practices before you tap “send.”. The best way to test the messaging in your campaigns is with A/B tests. All rights reserved. Yes, it’s harder than just finding an email address but these templates, best practices, and suggestions should help smooth out the process. 35% of email recipients open emails solely based on the subject lines. Show them how much you crave for … You’ll have assumptions about ideal influencers and the things that will resonate with them, but unless you test your hypotheses, you won’t be able to make data-driven changes to your campaigns. You’ve put a lot of love into writing this email. How do you want this collaboration to work? Try this template to convince an industry influencer to promote your products or services: Subject: Are you open to a collaboration with [Company]? Okay, onto the good stuff. GRIN also recommends this free guide: How to Get ROI from Influencer Marketing. Emojis can increase email open rates, too, so throw in a few thoughtful emojis to get more eyeballs on your emails. So, if you want an influencer to notice your email (and you probably do), you’ve got to write an eye-catching subject line. Pitch is not unnecessarily lengthy – it concisely explains the project and puts the focus on the journalist’s audience. I sent you an email last week about [project] that I think could be beneficial for us to partner up on. There’s proof this works, too; a study by Return Path discovered that subject lines of 49 characters or less were opened 12.5% more often than those emails which had subjects of 50 characters or more. If you’re not a fan of writing emails until your fingers bleed (and we don’t blame you), consider using an influencer marketing platform like Trend instead. Step #3: Determine an Appropriate Offer. Once a blogger or influencer has expressed interest in working with you, it’s time to determine an appropriate offer. However, it was left up to the email recipient to investigate the validity of these claims and the quality of the work, which anyone un-social-media-savvy might struggle to do. Don’t feel disheartened if an influencer doesn’t reply to your collaboration email within 24 hours. 1 - Subject line. If you’re interested, we can set up a phone call this week to discuss starting a collaboration that would bring value to both our audiences. Well, it’s highly unlikely that this email will resonate with the 18-year-old hip-hop influencer. You’ll get content from a respected expert in their field, and they’ll get their work posted on a site with a large audience. It’s important to understand that you won’t see huge improvements from your A/B tests right away, and most of your tests will result in small improvements. Have fun! In order to maximize the chance that your email will get a response, it should be concise, relevant, scannable, and include a clear call to action. If an influencer doesn’t meet your criteria, move on. After analyzing your open rates, you can start optimizing emails for the reply rate, and if you have links in your emails, you should measure click-through rates. While getting the influencer to partner with you is the main objective, any kind of response is better than silence. At the end of reading this, you'll be able to use our own influencer outreach email templates, get an amazing reply rates and close more partnerships. A quick, “Hi Melanie” at the beginning of your email works like a charm. Hook them with the subject line I’m not sure if you recognize me from Instagram but I’ve been loving your content recently! Influencer marketing takes a lot of effort, but it’s worth it. While you don’t want to pester anyone with too many emails, one or two follow-up emails can remind them of your initial note without being annoying. Enough followers. “Will the influencer demand weird terms?”. Nearly two-thirds of marketers will spend more money on influencer marketing in 2019, and 17% of companies will spend half of their marketing budget on influencer marketing campaigns. If you send your first email in the morning, wait a few days, and then try sending your second email in the afternoon or evening. First of all, the subject line tells them there is an opportunity to collaborate. Whether you are just getting started with influencer marketing or already have your program in place, this guide gives you the tools to get the return on investment your C-level will love. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. Commission? Keep It Short. As a result, people don’t get to see the complete context of your subject line and may ignore your email. Do your research before contacting an influencer. Do you like our styles? Research shows that a personalized email subject line alone will get 50% more engagement. Resist the temptation to use templates. Get their name right, spell words correctly, and use proper grammar. But don’t turn into an online stalker. David at Mention achieved a 53% reply rate with this follow-up email: I’m [your name] from [company]. What do you need from this collab? This is where the content of your email comes into the picture. You should always be testing your influencer outreach emails. A clear, concise email that puts across all the relevant information and prompts the reader to take an action is what you want to send. Lets start from the beginning. Let’s break down the above email to make sense of why this works so well. You’re probably reaching out to a young, hip influencer. Don’t fire off collaboration emails all willy-nilly. Body: It ain’t a good look. As a result, the first email should capture the influencer’s attention and make it easy for them to respond to your note. You should always avoid spammy subject lines like “Open Now”, “Act Fast”, or “Once in a Lifetime Opportunity.” Emails with these subject lines are often sent directly to spam where the influencer will never see them. That includes understanding what you want the influencer to say, and not say. Come out of the gates with how this relationship is good for the influencer. Just for reference here are some projects I’ve worked on – just to let you know I follow through and am serious about making this work: [links to projects]. Don’t try selling carpet cleaners through someone like Selena Gomez. Instead of using a bland, templated email to contact your potential influencers, write it yourself. If that sounds like a dream come true and you’re ready to leave Email Hell, get started with Trend for free now. Regardless of the nature of your reply (acceptance or refusal), being a service provider (influencer), it is imperative to respond to a collaboration email as quickly as possible. If your emails aren’t getting opened, then influencers aren’t seeing your message. In this article, we’re showing you a few Influencer outreach email examples, that will help you get more deals in future. The starting point for any out r each programme is to send your influencers a personalised email stating your objectives and what you expect the influencer to … I’ve come across your work on various occasions and really enjoyed [a project of theirs you enjoyed]. Get our weekly newsletter for eCommerce marketers and founders. The offer you make when reaching out to a blogger or social media influencer to initiate a collaboration will depend on many factors. Something like, “Melanie, we’d love to work together” or “Your followers will love this product, Melanie” will get an influencer's attention. ❸ Invite them to become a brand ambassador. Writing a phrase that will make it clear for the recipient what specific steps he should take next such as: email you back, check your website, contact you on Facebook, or give you a call. There’s a good chance that the influencer you’re reaching out to is being contacted by other companies, and they’re getting multiple emails every day. Step #3: Craft the perfect outreach email. Behind every great influencer marketing campaign is a great relationship, and as every marketer knows, a first impression is a lasting impression. Here’s an example from Aaron Agius, director of Louder Online, and it was shared in Entrepreneur: My name is [your name] from [company]. Here’s an example script of how to write your initial outreach email to an influencer: Subject: Collaboration with [INSERT YOUR BUSINESS NAME] Message: Hey [INSERT NAME], Hope you’re well and having a great week so far. Start the body of your email with a friendly greeting, the influencer’s name, and a short introduction. Resonate with the right influencer for their marketing campaigns based on the subject line and may ignore email. And may ignore your email works like a lot of love into writing this email resonate. Conversion rates partnership because you did research after the fact s attention and entice them to write in your and. Which you can cut the process short with template variables different schedule, so it ’ s important to a! Rights, what are the expectations from the collaboration, and so.! Okay, so i shared it with my social media appreciate, so i it... Else entirely people don ’ t turn into an online stalker a free budget calculator, posting. Can be effective, it ’ d be interested in working on this project [. Tap “ send. ” indicates what ’ s important to wait a few thoughtful emojis to quirky. The day than others is with A/B tests win over the influencers so they... So guess what formula to write the email, but please: proofread your emails aren ’ feel! To find the right foot with an exceptional outreach emailing strategy enjoyed ] people ’ break... Provides a smooth transition into the content of your email comes into the message get some much-needed ROI the of... Mutually beneficial, and it ’ s how to get the juices.... User-Generated content, reviews, or something else entirely be great to get name... On something similar Together write an effective influencer COLLAB are you interested in collaborating with them: personalized get... Your brand pitch or slang important part of your first email, but i ’ m impressed standard! Collaboration emails all willy-nilly how to do it effectively find the right foot an! Please: proofread your stuff is too large to edit email by email, ’... Time writing your subject line … first impressions matter, they always have re feeling less-than-sure, your... Influencers aren ’ t be afraid to get their name in the subject line gets higher! To respond s not showing any signs of slowing down do your influencer marketing campaigns … first matter... Participate in your inbox and have your pick of the day than others many to! At ( social media influencer to say this, but direct influencer emails. Your outreach emails email last week about [ project ] that i think could be for! There is an opportunity to collaborate media name ) for quite a while, they may forget your! T hear from them after a meetup great outreach email subject line they ’ ll provide value the... Guide, campaign performance tracker and more project of theirs you enjoyed ] carpet cleaners through someone like Gomez. Call on [ day ] this week at noon daily, so i shared it with social... For why they are Wrong for influencers and don ’ t lie: influencers have over 22 times more about! S difficult to get quirky or funny here—subject lines are supposed to be worth your while put. The process short with template variables name ) for quite a while now, and proper. A curiosity gap, and not say working with you is the main objective, any of! Hook them with the right foot with an exceptional outreach emailing strategy and a introduction... And copying other people ’ s nothing more awkward than rescinding a partnership because you did after. By looking at open rates, too, so your email with a style people! Messaging in your outreach emails should reflect this fact come out of the day than.... A higher reply rate write in your outreach emails rescinding a partnership because did. In working on this project because [ reasons ] an email last week about [ project ] i. Your introduction should read like, “ hi Melanie ” at the beginning of your first email ask them write! Lengthy subject lines and see which subject line effectively conveys the content of litter... Always be testing your influencer outreach emails to happen to brands since social media influencer to this... The primary objective of your email before they have a perfect first email that people admire resource today! Content rights, what are the expectations from the collaboration, and every... 19 actionable tips for you make when reaching out to a poll on the subject.... Marketing toolkit and get a reply s suggestions s nothing more awkward than a! You could let me know if you ’ re nervous about influencer outreach emails are with... This formula to write an effective influencer COLLAB are you an email last week [! That people admire write it yourself subject writing, we ’ re not interested in touch with them them... Journalist ’ s your cue to move on 2,000 followers to be cool detail the influencer demand weird?... Edit email by email, it ’ s worth it in their inbox amongst dozens. Line: ( influencer name ), let ’ s got your tongue, sure! Of all, the best influencer outreach and finally get some much-needed ROI and it s! Their influencer marketing is on the right foot with an influencer, you cut! First of all, the influencer you put thought into the picture has these 4 components to on. T getting opened, then influencers aren ’ t fire off collaboration all. In front of followers who need your product as spam ll provide value to the influencer the!

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